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We have often been asked “When’s the next movie?” “What’s it about?” Well, the time is now and the movie is about Sturgis. Our Why We Ride production team is in the thick of promoting our Kickstarter campaign to fund our new project : “I Am Sturgis.”

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“We’ve received thousands of letters from fans telling us that after seeing Why We Ride they decided to ‘throw their leg over two-wheels’ and become motorcyclists,” says James Walker, producer of Why We Ride. “We cannot stop with just one movie. This is now a movement, and we would love to have the community help us continue telling these inspiring stories about our motorcycle culture.”

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The impetus for the new movie stems partly from this year’s Sturgis Motorcycle Rally being the 75th Anniversary of that motorcycling institution. In recent years, the Sturgis rally has drawn half a million participants, but attendance estimates for this year’s anniversary rally exceed one million riders. There may never be a better time to capture the passion, dedication and camaraderie of the motorcycling community, and there certainly is no better place than the iconic Sturgis gathering.

When making Why We Ride, Sturgis was the first filming location, and it had an immediate emotional effect on the filmmakers. “There is a spirit there that enters you and grabs your heart,” says Bryan H. Carroll, producer/director. “The beauty of the Black Hills is God given. You put your hand on a boulder and you feel this energy; you can feel it in the air. It’s easy to understand why American Indians hold this place sacred.”

“Sturgis is not just a place—it’s who we are,” continues Carroll. “When you say, ‘I am an American,’ it’s not about your address or even where you were born. It’s in your DNA, your spirit. It’s why people from all over the world have been coming to this country for the past 250 years. It was always in them—they just needed a place to gather and be around like-minded people. This is the same story as Sturgis. There are many of us out there who are still venturing, still seeking out that next journey.”

To launch “I Am Sturgis,” we need your help. Why We Ride Films hope hopes to raise $350,000 of the production budget for I AM STURGIS through their Kickstarter campaign. There are many contribution levels, starting with “The Wave,” a $5 donation that gets you a digital version of the movie poster. A $15 “First Ride” donation earns an early digital download of the film. Increasing donations up to $75 are rewarded with patches, pins, stickers, T-shirts and limited edition Blu-Ray/DVD film combo packs. Large-dollar (ranging from $125 to $10,000) donators receive Sturgis 75th Anniversary Club Rewards, movie premiere passes, and they can even get production credits (up to “associate producer” and “co-executive producer”) and private theatrical screenings in their hometowns.

“We made www.whyweride.com about a community,” says producer James Walker. “Now, we want to invite the community to help make our next film: I AM STURGIS!”

I Am Sturgis Community

We can't think of a better way to sum up the Sturgis experience than this photo!

This week, hundreds of thousands of riders are at the Sturgis Motorcycle Rally in South Dakota, one of the most iconic motorcycle events in the United States. When we started planning Why We Ride, we knew that no motorcycle film would be complete without including some stories and footage from Sturgis.

After our first day of shooting in California on August 1, 2012, we packed up our gear and traveled to Sturgis, so it was one of our first experiences while filming Why We Ride. We thought you’d enjoy seeing some of these behind-the-scenes photos from our time there.

We can't think of a better way to sum up the Sturgis experience than this photo!
We can’t think of a better way to sum up the Sturgis experience than this photo!
The crew getting up-close to the flat track racing!
The crew getting up-close to the flat track racing!
There is something for everyone at Sturgis, including drag racing.
There is something for everyone at Sturgis, including drag racing.
Why We Ride Producer James Walker, second from left, hanging out with some Indian fans.
L-R  legendary painter George Sedlak, Why We Ride Producer James Walker, Bill Tuman II (Son of Indian Wrecking Crew facer Bill Tuman) and the late Ed Kretz Jr.
Why We Ride Director of Photography Andrew Waruszewski and Director Bryan H. Carroll.
Why We Ride Director of Photography Andrew Waruszewski and Director Bryan H. Carroll.